Liiketoimintaosaamisen työpaja 2, markkinointi (JAT31U2), 3 op

Basic information

Course name:	Liiketoimintaosaamisen työpaja 2, markkinointi Business Expertise Workshop 2, marketing
Course Winha code:	JAT31U2
Kurre acronym:
Credits:	3
Type and level of course:	Master, compulsory studies
Year of study, semester or study period:	1.year
Implementation:	Not defined
Semester:	0607
Language of tuition:	Suomi
Teacher:	Erja Pihkala-Bäckström,Tarja Saarinen
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Business Expertise Workshop 1 and 1/2 an 2/2
The workshop consists of two parts: the teaching of Haaga University of Applied Sciences and the teaching of EVTEK ( 30% of the total)

Course contents (core content level)

Marketing research, its methods and tools and their use

Course contents (additional)

Purposeful choice of marketing research methods and tools

Core content level learning outcomes (knowledge and understanding)

After the module the student will be able to
- identify and assess modern marketing research methods and tools and choose purposefully among them
- locate, investigate and assess available marketing research services

Core content level learning outcomes (skills)

After the module the student will be able to
- choose marketing reasearch methods and tools according to needs and problems
- analyse marketing problems from the research point of view and evaluate potential research needs
- compose marketing research commissions

Teaching and learning strategies

Participation in lectures
Analysis of the potential marketing research content of the student's development project

Teaching methods and student workload

Lectures
Supervised assignment
Evaluation/Feed back

Assessment weighting and grading

Participation in lectures 45%
Analysis 50%
Evaluation/feedback 5%

Related competences of the degree programme

Methodolgical competences in business
Advances business competencies
Generic Competences