Business Negotiations in Asia (KFV011), 6 op

Perustiedot

Esitietovaatimukset

Sisältö (ydinaines ja -osaaminen)

The course will develop the participants to add their knowledge and skills as well as learn the techniques used in the stages of the Asian negotiation process.

Sisältö (täydentävä ja erityisosaaminen)

Tiedolliset oppimistulokset (ydinaines ja -osaaminen)

The course introduces the students to the specific characteristics of business cultures, negotiation styles, philosophies, values and branding in selected Asia-Pacific countries and regions. .

Taidolliset oppimistulokset (ydinaines ja -osaaminen)

Kirjallisuus ja muu materiaali

Literature Three of the textbooks mentioned below:
Aitchison Jim: How Asia Advertises. The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them. John Wiley & Sons (Asia) Pte Ltd, Singapore 2003.
Warner Malcolm: Culture and Management in Asia. RotledgeCurzon, London 2003.
Richter Frank-Jurgen?Mar Pamela C. M.?Schwab Klaus: Asia?s New Crisis: Renewal Through Total Ethical Management. John Wiley & Sons (Asia) Pte Ltd, Singapore 2004.
Ming-Jer Chen: Inside Chinese Business. A Guide for Managers Worldwide. Harvard Business School Press, USA 2001.
Yuan Wang?Xin Sheng Zhang? Goodfellow Rob: China Business Culture. Strategies for Success. Talisman Publishing Pte Ltd, Singapore 2003.
Chee Harold?West Christopher: Myths About Business in China. Palgrave Macmillan Ltd., USA 2005.
Janjuha-Jivra Shaheena: Successional Issues in Asian Family Business. Palgrave Macmillan Ltd., USA 2005.
Roll Martin: Asian Brand Strategy. How Asia Builds Global Brands. Palgrave Macmillan Ltd., USA 2005.
Haak Rene?Pudelko Markus: Japanese Management. In Search of a New Balance Between Continuity and Change. Palgrave Macmillan Ltd., USA 2005.
Asian Development Bank: Controlling Corruption in Asia and the Pacific. ADB Books, Philippines 2005.
One textbook can be chosen outside the list mentioned above by negotiating with Mr. Jukka Lahtinen.

Opetusmenetelmät

The course will be arranged on a distance learning basis. Each student will decide his/her own, individual schedule after discussing with Mr. Jukka Lahtinen, Senior Marketing Lecturer.
The course will be organized according to a nonstop principle, which means that the students can start and finish the course whenever they want.

Opiskelijan kuormittavuus

Arvioinnin perusteet

To pass the module the student must achieve a minimum of 45 from 100 for the project work.

Koulutusohjelmakohtaiset kompetenssit