Markkinointi (KE1003), 5 op

Basic information

Prerequisites

None.

Course contents (core content level)

The topics dealt with in this course:

- the development of marketing thinking and the change in the position of marketing
- the planning process of marketing
- exploitation of analysing tools in planning
- buying behaviour
- segmentation
- marketing mix
- segmentation, positioning and targeting
- the basics of customer management.

Course contents (additional)

The students are able to make marketing plans based on business plans as a member of a group.

Core content level learning outcomes (knowledge and understanding)

The students will understand the role of marketing in the company strategy. They will be able to plan marketing and apply the tools used for planning. The students will be able to report the marketing plans in writing and present them orally. They will also be able to give well-founded justification for their decisions.

The students will be able to acquire information on the company and marketing from different sources and their problem solving skills will be developed.

Core content level learning outcomes (skills)

The students are able to make marketing plans for a new established company and present them. They command implementation based on the plans. They know how to get access to company and market specific information and they can argument their choices to a group. Their decision-solving and communication skills will be developed.

Recommended reading

To be announced.

Teaching and learning strategies

Lectures, assingments, a written report on the course and an oral presentation on it.

Teaching methods and student workload

Lectures
Learning tasks / Assignments

Assessment weighting and grading

Lectures and workshops 30 %
Examination 30 %
Report and presentation 40 %

Related competences of the degree programme

Communication and social competence
Development competencies
Generic Competences