Asiantuntijapalveluiden markkinointi (KEM003), 3 op

Basic information

Course name:	Asiantuntijapalveluiden markkinointi Marketing Professional Services
Course Winha code:	KEM003
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Autumn semester, 1.period
Semester:	0708
Language of tuition:	Suomi
Teacher:	Tarja Saarinen
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Marketing (KE1003)

Course contents (core content level)

-Dimensions of knowledge, competence an expertise
-Characteristics of services marketing
-Service innovations
-Planning and developing marketing in the professional service organizations

Course contents (additional)

-Purchasing of professional services
-Project management in the professional service organizations

Core content level learning outcomes (knowledge and understanding)

After the course student will comprehed the dimensions of knowledge, competence and expertise in the individual and organisational level. Student will fully understand the characteristics of services marketing.

Core content level learning outcomes (skills)

Student will be able to design and develop marketing in a professional service organization. Student will be able to create a brief to purchase professional service and will be able to draft contracts peculiar to professional services.

Teaching and learning strategies

Lectures, assignments and exam.

Teaching methods and student workload

Lectures
Assignments or project

Assessment weighting and grading

Lectures and assignments 80%
Exam 20%
Lecturer, student self and other course participants will take part to the evaluation.

Related competences of the degree programme

Communication and social competence
Personal development
Generic Competences
Development competencies