Markkinoinnin johtaminen (KEM004), 3 op

Basic information

Course name:	Markkinoinnin johtaminen Marketing Management
Course Winha code:	KEM004
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	3.period, 4.period
Semester:	0708
Language of tuition:	Suomi
Teacher:	Riitta Tulenheimo
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

- integration of marketing management
- effects of strategic changes on the whole
- effect of decision making
- planning and implementation of comprehensive marketing in a simulated marketing situation

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The students will understand marketing management as an intefrated whole with the aid of a marketing simulation game. Students will be able to apply the instruments used by marketing managementand analyse the effects of change in marketing strategy. Students will be able to report and justify the decisions and plans made in a simulated market situation.

Core content level learning outcomes (skills)

Students will be trained in team work skills, problem solutions and critical thinking and in familiarity of the marketing environment of an enterprise.

Teaching and learning strategies

Introductory lecture and tutorials
Simulation game
Production of a marketing pland based on the simulation game and marketing literature

Teaching methods and student workload

Assessment weighting and grading

Simulation game 50 %
Marketing Plan 50 %

Related competences of the degree programme

Advanced business competencies
Communication and social competence
Extensive business competencies
Personal development
Application of business skills