Marketing English (KMS002), 3 op

Basic information

Course name:	Marketing English Marketing English
Course Winha code:	KMS002
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Spring semester, Autumn semester, 2.period, 3.period
Semester:	0708
Language of tuition:	English
Teacher:
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

1 and 2 year compulsory courses

Course contents (core content level)

This course will concentrate on developing the student's existing knowledge of English and marketing.

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The aim of the course is to acquire and consolidate specialist language skills within the business option. In addition, on completion of the course the students will have improved their command of professional terms and language commonly used in business and be equipped to analyse specialist material.

Core content level learning outcomes (skills)

By the end of the course the students will have developed their command of English in marketing.

Teaching and learning strategies

Active course work, oral and written language tasks, individual, pair and group work.

Teaching methods and student workload

Individual research, reading
Presentation
Learning tasks / Assignments
Assignments or project
Report/project

Assessment weighting and grading

Course work 40%, presentation 30%, written assignment 30%

Related competences of the degree programme

Communication and social competence