PK-yrityksen markkinointimateriaali (KEV001), 3 op

Basic information

Prerequisites

Basics of Marketing.

Course contents (core content level)

- Familiarisation with the marketing materials of an SME
- Asessment of marketing materials with the help of practical execises
- Independent planning and production of marketing materials (company graphics, leaflets, advertisements, POS - materials, web pages)

Course contents (additional)

- Familiarisation with cooperation partners and their range of services used in planning and producing marketing materials.

Core content level learning outcomes (knowledge and understanding)

Students will get acquainted with the marketing materials of an SME and can assess their compatibility to the objectives of marketing communication strategy. Students will master the rules of the game when operating with various cooperation partners and will know how to develop cooperation in a sustained and cost efficient way.

Core content level learning outcomes (skills)

Students will be able to plan and carry out the outlining of versatile marketing material to support the functional and qualitative objectives of marketing communication. Students will be able to identify yhe range of services of various cooperation partners, e.g. advertising and repro agencies, printing and mailing houses.

Recommended reading

To be informed in the beginning of the course

Teaching and learning strategies

Lectures and visits
Practical exercises and team works
Planning of marketing materials

Teaching methods and student workload

Assessment weighting and grading

Excercises 100 %

Related competences of the degree programme

Ability to communicate visually
Communication and social competence
Ethical competencies
Personal development