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Asian Marketing (KFV018), 6 op
Basic information
| Course name: | Asian Marketing Asian Marketing |
| Course Winha code: | KFV018 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Optional Studies |
| Year of study, semester or study period: | Not defined |
| Implementation: | Not defined |
| Semester: | 0607 |
| Language of tuition: | English |
| Teacher: | |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Course contents (core content level)
Understanding Asian marketing concept and modes equips you with skills for traditional export activities as well as for licensing, partnerships, strategic alliances, joint venture operations and technology transfer.
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
The course introduces the students to the specific of characteristics of marketing analysis, planning, implementation and control in selected Asia-Pacific countries and regions. The course focuses on marketing consumer goods, business-to-business products and services for Asia-Pacific Region.
Core content level learning outcomes (skills)
Recommended reading
Three textbooks on Asian Marketing, specified and given by the lecturer.
Teaching and learning strategies
The course will be arranged on a distance learning basis. Each student will decide his/her own, individual schedule after discussing with Mr. Jukka Lahtinen, Senior Marketing Lecturer.
The course will be organized according to a nonstop principle, which means that the students can start and finish the course whenever they want.
Teaching methods and student workload
Assessment weighting and grading
To pass the module the student must achieve a minimum of 45 from 100 for the project work.