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Markkinointitiedon hallinta (KEM001), 6 op
Basic information
| Course name: | Markkinointitiedon hallinta Marketing Research |
| Course Winha code: | KEM001 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 2.year, 3.year |
| Implementation: | Autumn semester |
| Semester: | 0607 |
| Language of tuition: | Suomi |
| Teacher: | Tarja Saarinen |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
KE1001 Marketing
KI2001 Statistical Analysis
Course contents (core content level)
The Content of the Marketing Research course is:
-Information needed in Marketing decision making process
-commercial marketing research methods and research process
-planning and implementting of qualitatitve and quantitative research project
-Services of marketing research companies and data banks
Course contents (additional)
The additional content of the course is:
-Creating a research brief and evaluation of research companies' offerings
-Projekt work methods
Core content level learning outcomes (knowledge and understanding)
After the course student will comprehend the information needs in marketing decision making process. Student will fully understand the methods of marketing research and will understand how to select and evaluate partners providing marketing research information.
Core content level learning outcomes (skills)
As a representative of a company student will be able to design and implement a marketing research project. Student will be able to create a research brief and to purchase appropriate information to support the marketing decision making. Student will also be able to evaluate marketing reseach information.
Recommended reading
Heikkilä Tarja: Tilastollinen tutkimus, Edita Prima Oy, 2004
Lotti Leila: Tehokas markkina-analyysi, WSOY, 2001
Material distributed at the lectures.
Additional reading will be announced later.
Teaching and learning strategies
Lectures
Assignments
Litterature
Teaching methods and student workload
Assignments or project
Reading and research
Lectures and presentations
Assessment weighting and grading
Active participation to the lectures, assignments and reading 100%.
Evaluation will be completed by the lecturer, other participants and self evaluation.
Related competences of the degree programme
communication, information and publishing processes and technologies
Communication and social competence
Ethical competencies
Personal development
Generic Competences
Development competencies