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Markkinointiviestintä (KEM002), 6 op
Basic information
| Course name: | Markkinointiviestintä Marketing Communications |
| Course Winha code: | KEM002 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Autumn semester, 2.period |
| Semester: | 0607 |
| Language of tuition: | Suomi |
| Teacher: | Christina Kaarni ja Kristiina Suihko |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
KE1003, KES002
Course contents (core content level)
- The role of marketing communication as a part of marketing
- Efficacy models of marketing communications
- Effective communication
- Integrated marketing communications
- The marketing communications mix
- Message and media strategy
- Objectives and budgeting of communiactions
- Advertising research
- Collaboration with adevrtising agency
- Ethics in marketing communications
Course contents (additional)
The students will be able to analyse implemented marketing communications and create, as a team member, a marketing communications plan for launching a new product.
Core content level learning outcomes (knowledge and understanding)
The students will understand the importance of marketing communications as a comprehensive hole integrated into marketing and can evaluate marketing communications as a means of competition for a company. The students will also possess the necessary facilities for purchasing communications planning and implementation.
Core content level learning outcomes (skills)
The students will be able to apply the tools used for planning and implementing marketing communications, as well as set objectives for the various sectors of planning marketing communications, and assess the agreed objectives. The students can communicate convincingly and report and justify the plans and solution of marketing communications.
Recommended reading
de Pelsmacker Patrick, Geuens Maggie, van den Bergh Joeri, (2004) Marketing Communications, A European Perspective, Pearson Education Limited
Teaching and learning strategies
Lectures, reports and presentations
Teaching methods and student workload
Assessment weighting and grading
Reports and presentations 60 %
Examination 40 %
Related competences of the degree programme
Advanced business competencies
Communication and social competence
Ethical competencies
Extensive business competencies
Personal development
Application of business skills
Development competencies