Kuluttajan käyttäytyminen (KES001), 3 op

Basic information

Course name:	Kuluttajan käyttäytyminen
Course Winha code:	KES001
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	2.year
Implementation:	Spring semester
Semester:	0607
Language of tuition:	Suomi
Teacher:	Minna Hautamäki, Christina Kaarni
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Basics of Marketing.

Course contents (core content level)

- Development of consumer behaviour
- Importance of consumer behaviour in marketing and marketing communications
- Models of consumer behaviour
- Personal, psychological, social and cultural factors affecting consumer behaviour
- Consumer protection and ethics

Course contents (additional)

Students will master research and research types relating to consumer behaviour.

Core content level learning outcomes (knowledge and understanding)

Students will understand consumer behaviour models and master consumer buying processes. The will also know how individual consumer behaviour and consuming as a member of a group affects marketing and marketing communication, and vice versa.

Core content level learning outcomes (skills)

Students will be able to apply knowledge of consumer behaviour in planning and implementation of marketing and marketing communications.

Teaching and learning strategies

Lectures, group work and written and oral reports

Teaching methods and student workload

Assessment weighting and grading

Oral and written reports 60 %
Examination 40 %

Related competences of the degree programme

Communication and social competence
Ethical competencies
Personal development