Marketing English (LES009), 3 op

Basic information

Course name:	Marketing English Marketing English
Course Winha code:	LES009
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Not defined
Semester:	0708
Language of tuition:	English
Teacher:
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

1 and 2 year compulsory courses

Course contents (core content level)

This course will concentrate on developing your existing knowledge of English and business functions in marketing.

Course contents (additional)

Essence of Marketing, Business Customers, Experience economy, Design Management, Branding, Promotion, Pricing, Distribution.

Core content level learning outcomes (knowledge and understanding)

The aim of the course is to acquire and consolidate specialist language skills within your chosen business option. In addition, on completion of the course you will have improved your command of vocabulary, professional terms and language commonly used in business and be equipped to assess and analyse specialist material.

Core content level learning outcomes (skills)

By the end of the course the students will have developed their command of English for marketing purposes.

Teaching and learning strategies

Active course work, oral and written language tasks, individual, pari and group work.

Teaching methods and student workload

Assessment weighting and grading

Course work 40%, presentation 30%, written assignment 30

Related competences of the degree programme

International and intercultural skills
International competencies
Personal development
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