Suoramarkkinointi (KE0152), 4.5 op

Basic information

Course name:	Suoramarkkinointi Direct Marketing
Course Winha code:	KE0152
Kurre acronym:
Credits:	4.5
Type and level of course:	Optional Studies
Year of study, semester or study period:	2.year, Not defined
Implementation:	Autumn semester, 1.period
Semester:	0607
Language of tuition:	Suomi
Teacher:	Riitta Tulenheimo
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

- The concept of direct marketing
- Integrated direct marketing
- The tools of direct marketing
- Direct marketing management
- Testing
- Budgeting

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The students will know direct marketing as a sales and communication channel.

Core content level learning outcomes (skills)

The students will be able to analyse implemented direct marketing communications. The students will also be able to create, as a team member, a direct marketing campaign plan..

Teaching and learning strategies

Lectures, reports and presentations

Teaching methods and student workload

Assessment weighting and grading

Reports and presentations 60 %
Examination 40 %

Related competences of the degree programme

Communication and social competence
Ethical competencies
Application of business skills
Personal development