Entrepreneurship (TUOL0083), 5 op

Basic information

Prerequisites

Course contents (core content level)

Course is part of the Technology Business.

The objective of this course, therefore, is to guide students through the ?exciting nightmare? of taking an idea or a technology to market, growing the venture and securing a successful exit. Although grounded in rigorous theory, the focus of the course is highly practical and class participation is actively encouraged. No prior knowledge of the subject is required but students should be interested in the creation of wealth and the commercialisation of technology.

1. The Environment for Entrepreneurship
- Process of Business Analysis Seeing the window
2. Entrepreneurial Strategies ? Choosing direction
- Exercise for writing a Business Plan
3. Process of Business Analysis Seeing the window
- Scanning
- Monitoring
- Forecasting
- Sources of Opportunity
- Competitive Analysis
4. Crafting a Personal Strategy Part 1-Sources of ideas
5. Good Friday Assignment Day-no contact lesson Research your Subject.
- Look in Creating a Successful Financial Plan
- Review the 12 Key Ratios
6. The Business Plan ? an entrepreneurial tool
- Why write the Business Plan
- Elements
- Critique of the Plan
- Format and Presentation of one?s plan

Course contents (additional)

- Developing new business ideas
- Screening opportunities
- Planning and implementation

Core content level learning outcomes (knowledge and understanding)

Objectives
Entrepreneurship is a pattern of behaviour that enables us to recognise, pursue and exploit opportunities regardless of the resources we currently control. The task facing the entrepreneur is both complex and challenging. Opportunities are fleeting and often difficult to evaluate, resources are scarce and there exists the ever present threat of competition. In this harsh commercial environment we need to proceed quickly but with caution, we need self-confidence but also to recognise that we can?t do it all alone.

Core content level learning outcomes (skills)

Recommended reading

Andrew Bragg & Mary Bragg: Developing New Business Ideas, Prentice Hall
Philip A Wickham STRATEGIC ENTREPRENEURSHIP ? Prentice Hall

Teaching and learning strategies

Lectures
Assignments
Student individual workload
Total

Teaching methods and student workload

Assessment weighting and grading

The grading for this course is based upon the student?s successful completion of written assignments for each lesson and a Final project (10 page task) defined by the teacher. Given Assignments must be given each.

Related competences of the degree programme

International and intercultural skills
Competence in principles of business operations
Information acquisition skills and adaptation of new knowledge
Comprehensive competence in organization development
Entrepreneurial, business and leadership skills