suomeksi
in English
Elektroninen kaupankäynti (L0055), 3 op
Basic information
| Course name: | Elektroninen kaupankäynti Electronical Business (eCommerce) |
| Course Winha code: | L0055 |
| Kurre acronym: | Elektr. kaupank. |
| Credits: | 3 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Spring semester, 4.period |
| Semester: | 0607 |
| Language of tuition: | Suomi |
| Teacher: | Ari-Matti Auvinen |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Introduction to Entrepreneurship, Introduction to Marketing
Course contents (core content level)
- eCommerce and its domain
- the development of eCommerce, the contemporary level of eCommerce and foresights of eCommerce
- applications of eCommerce in business-to-consumer area and in business-to-business area
- various payment options of eCommerce, paramount legal issues of eCommerce, domestic and international legislation
- practical cases of eCommerce
Course contents (additional)
- Various business models in eCommerce
- eCommerce as a part of business strategy of companies
- various terminals and eCommerce
Core content level learning outcomes (knowledge and understanding)
After finishing the course, the student can identify the key features and characteristics of an eCommerce site, can understand the fundamentals of the technical realization of the eCommerce sites, and can assess their role in the overall business strategy of a corporation.
Core content level learning outcomes (skills)
After finishing the course, the student can critically assess the realization of various eCommerce sites, can discuss their various features and can report in writing his/her assessment of the key features of an eCommerce site.
Recommended reading
Slides and other supporting material in the OVI portal
Short reading assignments in Finnish and English during the lectures
Small-group reports by the students of eCommerce sites during the lectures
Teaching and learning strategies
Lectures 28 h
Small-group work by the students 12 h
Individual written project work 40 h
Total 80 h
Teaching methods and student workload
Lectures
Project
Learning tasks / Assignments
Assessment weighting and grading
In the assessment ¼ of the grade is based on the small-group work undertaken and presented by the students and ¾ on the individual written project work (a benchmarking report).
Related competences of the degree programme
International and intercultural skills
Competence in principles of business operations
Marketing skills
Information acquisition skills and adaptation of new knowledge