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E-Business Strategies (L0041), 3 op
Basic information
| Course name: | E-Business Strategies E-Business Strategies |
| Course Winha code: | L0041 |
| Kurre acronym: | e-BusStr |
| Credits: | 3 |
| Type and level of course: | Optional Studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Spring semester, 4.period |
| Semester: | 0607 |
| Language of tuition: | English |
| Teacher: | Ari-Matti Auvinen |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Introduction to Entrepreneurship, Introduction to Marketing, Electronical Business
Course contents (core content level)
Optional studies (Course is part of the e-Business Module)
- e-Business in the strategic framework of companies
- Key success factors in e-Business strategies
- Various models of e-Business strategies (Agora, Aggregation, Value Chain, Alliance)
- e-Business strategies and the requirements of infrastructure
- Practical corporate cases of e-Business strategies.
Course contents (additional)
E-Business strategy planning and implementation: key stakeholders in e-Business strategies.
Core content level learning outcomes (knowledge and understanding)
After finishing the course, the student can identify the key features and characteristics of successful e-Business strategies, can understand e-Business activities in the strategic framework of the companies, and can assess the key milestones in the building of an e-Business strategy.
Core content level learning outcomes (skills)
After finishing the course, the student can critically assess the e-Business strategies of various companies, can implement a SWOT analysis on the e-Business strategy of given companies, and can report in writing a comparison of the e-Business strategies of two companies within the same industry.
Recommended reading
Slides and other supporting material in the OVI portal
Short reading assignments in English during the lectures
Articles in ABI Inform and EBSCO databases
Teaching and learning strategies
Lectures 28 h
Individual written project work 52 h
Total 80 h
Teaching methods and student workload
Lectures
Project
Assessment weighting and grading
In the assessment the grade is based on the individual written project work, in which the students assess and compare the e-Business strategies of two companies within the same industry.
Related competences of the degree programme
International and intercultural skills
Competence in principles of business operations
Marketing skills
Entrepreneurial, business and leadership skills