Markkinointitutkimus (L0068), 4 op

Basic information

Course name:	Markkinointitutkimus Marketing Research
Course Winha code:	L0068
Kurre acronym:	Mark.tutk.
Credits:	4
Type and level of course:	Professional studies
Year of study, semester or study period:	2.year
Implementation:	Spring semester, 3.period, 4.period
Semester:	0708
Language of tuition:	Suomi
Teacher:	Päivi Holmlund, Kirsi Maasalo
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Introduction to Statistics, Introduction to Entrepreneurship, Introduction to Marketing, Managerial and Financial Accounting

Course contents (core content level)

Fundamental concepts of market information. Tasks, objects and methods of the marketing research, research planning and realization, analyzing and reporting.

Course contents (additional)

Qualitative research. International research.

Core content level learning outcomes (knowledge and understanding)

The student understands the value of the market information as a part of the decision making system of the company. The student knows the most important market research methods.

Core content level learning outcomes (skills)

The student can plan and realize a market research.

Teaching and learning strategies

Lectures 28 h
Laboratory exercises 14 h
Group work / project 50 h
Student individual workload 12 h
Exam 2 h
Total 106 h

Teaching methods and student workload

Lectures
Exam
Supervised assignment
Self-study
Laboratory assignments

Assessment weighting and grading

Exam and project

Related competences of the degree programme

Product development and project skills
Competence in principles of business operations
Marketing skills
Information acquisition skills and adaptation of new knowledge