Markkinoinnin perusteet (TUOLT0077), 4 op

Basic information

Prerequisites

Introduction to Entrepreneurship

Course contents (core content level)

Core marketing concepts, the marketing environment and its effects on the company, methods of demand forecasting, modes of marketing based on the customer and product type, the special characteristics and needs of these different markets, marketing and competitive strategies, the marketing mix and marketing research.

Course contents (additional)

Programme specific. Examples of the additional contents could be virtual marketing, international marketing and business.

Core content level learning outcomes (knowledge and understanding)

Upon completion of the course the student has knowledge of modern marketing and understands the importance of the customer centric thinking and paying attention to the needs and wants of the different markets. The student understands the significance of constantly watching and adapting to the changing environment. The student knows the components of the marketing mix.

Core content level learning outcomes (skills)

Upon completion of the course the student is able to choose the right thinking mode based on the customer group and product type. The student sees the customers as the centre of the business and is able to choose the right marketing mix for each customer group.

Recommended reading

Materials provided by the lecturers

Teaching and learning strategies

Lectures 28 h
Laboratory exercises 14 h
Project 20 h
Student individual workload 42 h
Exam 2 h
Total 106 h

Teaching methods and student workload

Lectures
Exam
Self-study
Laboratory assignments
Assignments

Assessment weighting and grading

Exam and project

Related competences of the degree programme

Product development and project skills
Communication and interpersonal skills
Entrepreneurial, business and leadership skills