Graafisen suunnittelun perusteet (V0004), 3 op

Basic information

Prerequisites

V0110 Introduction to Media Technology, V0111 Publishing Tools or corresponding knowledge

Course contents (core content level)

- visual design in print and digital publishing workflow
- graphical outlook and language

- principles of typographic design
- elements in visual design and their function in publishing
- text typography
- image design,layout and harmony
- page layout, styles and rules in layout design
- colors as visual elements
- materials in graphic production e.g. printing

Course contents (additional)

- user interfaces and usability in publishing design
- graphical design in producing house styles and brand products
- special features in different publications ( book, magazines, brochures, www-pages etc)

Core content level learning outcomes (knowledge and understanding)

On completion of this unit the student will know the importance of visual design in media, the basic concepts of graphical design, typographic language and measuring units. He/she will understand basic backgrounds for visual design and the impact of the visual solutions on consumer interaction.

Core content level learning outcomes (skills)

On completion of this unit the student will be able to apply graphical design principles in producing a simple print- or www - publication.

Recommended reading

Loiri Pekka, Juholin Elisa; HUOM! Visuaalisen viestinnän käsikirja, Inforviestintä Oy, Helsinki, 1998

Teaching and learning strategies

Class room teaching: 14 h
Laboratory excercises: 14 h
Project: 20 h
Exams: 2h
Student individual workload -
Total: -
Tuition in Finnish.
Follow-up of the student workload analysis performed: -

Teaching methods and student workload

Assessment weighting and grading

The assessment criteria are the written examination and evaluation of the design exercises.

Related competences of the degree programme

communication, information and publishing processes and technologies
visualization and content