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Viestinnän menetelmät (V0034), 3 op

Basic information

Course name:Viestinnän menetelmät
Human Communication
Course Winha code:V0034
Kurre acronym:Viestmen
Credits:3
Type and level of course:Professional studies
Year of study, semester or study period:4.year
Implementation:Autumn semester, 1.period, 3.period
Semester:0607
Language of tuition:Suomi
Teacher:Merja Bauters
Final assessment:Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

? Defining the concepts of media and communication
? What is required for communication
? Aspect of the holistic human being
? The human in communication and interaction theories
? The communication process
? Mass communication

Course contents (additional)

? Different models of mass communication
? Theories for and methods for analysing communication processes (between humans and in mass communication)

Core content level learning outcomes (knowledge and understanding)

The student can explain the main issues of the theories using correct terminology. The student is able to combine and independently adapt the issues into different usage (additional knowledge)

Core content level learning outcomes (skills)

The student can analyse communication processes from the perspective of human being and from the larger perspective of mass communication. Further, the student is able to choose the correct methods for analysis depending on the reason for which the analysis is done.

Recommended reading

- R. Kunelius, Viestinnän vallassa: johdatusta joukkoviestinnän kysymyksiin, 2003 (s. 9-51, 69-91, 135-226)
- Brian Winston, Media Technology and Society, 1998
- M. Danesi, Understanding Media Semiotics, 2002 (s. 217)
- K. Nordenstreng ja O. A. Wiio (toim.), Suomen mediamaisema, 2001 (2000) (s. 9-43 ja 227-297)
- K. Bruhn Jensen. A Handbook of Media and Communication Research, Qualitative and quantitative methodologies. London: Routledge. 2002

Teaching and learning strategies

? Class room teaching:
? Laboratory exercises:
? Exercises: 30
? Exams: 4 h
? Student individual workload: 46 h
? Total: 80 h
Tuition in Finnish.

Teaching methods and student workload

Assessment weighting and grading

Assessment of the compulsory homework assignments and essays. Final exam.

Related competences of the degree programme

experise in the specific field, extensive integration skills
Communication and interpersonal skills

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