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Visuaalinen suunnittelu (V0049), 3 op
Basic information
| Course name: | Visuaalinen suunnittelu Visual Design |
| Course Winha code: | V0049 |
| Kurre acronym: | VisSuun |
| Credits: | 3 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 4.year |
| Implementation: | Autumn semester, 1.period |
| Semester: | 0607 |
| Language of tuition: | Suomi |
| Teacher: | Merja Bauters |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
V0105 Graphical user Interface
Course contents (core content level)
- Typographical design as communication method/media
- What and how the images communicate
- Colour symbolism and affecting by using colours
- Marketing strategies and visual design
- Logos, brands, sign vehicles
Course contents (additional)
- Main issues of visual design history and its effect on the present and possible effects on future
- Other methods for aiding visual design and its analysis, for example the semiotic tool box
- Designing brand image and creating a company imago
- Visual design from the aspect of multichannel publishing
Core content level learning outcomes (knowledge and understanding)
The student can explain the main issues of the theories using correct terminology. The student is able to combine and independently adapt the issues into different usage (additional knowledge)
Core content level learning outcomes (skills)
The student can analyse visual design from different perspectives and create hi/herself different visual elements for different purposes. The student understands the main aspect of creating a brand or company imago.
Recommended reading
Koskinen, Jari. Visuaalinen viestintä - monialainen tulevaisuus. Grafian sarja. 2000
- Chandler, Daniel. Semiotics: The Basics. London: Routledge. 2001
- Tufte, Edward R. Visual Display of Quantitative Information. Cheshire, Connecticut: Graphics Press. 1997
- Loiri, Pekka & Juholin,Elisa. HUOM! Visuaalisen viestinnän käsikirja. Inforviestintä Oy. .Jyväskylä: Gummeruksen kirjapaino Oy. 1998.
Teaching and learning strategies
Class room teaching: 14 h
Laboratory exercises: 28 h
Exercises: 20 h
Exams: 2 h
Student individual workload: 16 h
Total: 80 h
Tuition in Finnish.
Teaching methods and student workload
Assessment weighting and grading
Assessment of the compulsory homework assignments, laboratory reports and the exercises. Final exam.
Related competences of the degree programme
experise in the specific field, extensive integration skills
visualization and content