Markkinoinnin suunnittelu (TUOL0080), 4 op

Basic information

Course name:	Markkinoinnin suunnittelu Marketing Planning
Course Winha code:	TUOL0080
Kurre acronym:	Mark.suun.
Credits:	4
Type and level of course:	Optional Studies
Year of study, semester or study period:	3.year, 4.year
Implementation:	Spring semester, Autumn semester
Semester:	0607
Language of tuition:	Suomi
Teacher:	Timo Aaltonen
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Introduction to Entrepreneurship, Introduction to Marketing, Managerial and Financial Accounting

Course contents (core content level)

Planning as a part of management, components of any properly con-structed plan, external and internal analysis i.e. analysis of the environment and the company, goals and objectives of marketing, marketing mix, deci-sions concerning product and quality, pricing, distribution and promotion, budgeting and control of the plan.

Course contents (additional)

Marketing research.

Core content level learning outcomes (knowledge and understanding)

The student will be able to discuss the essential tasks of management, analysis, planning and control of marketing. Basic knowledge is developed to understand the importance to make successful decisions on marketing mix based on correct conclusion of the product life-cycle stage.

Core content level learning outcomes (skills)

The student has developed capacity to analyze and evaluate the function of any presented plan. The student will be provided with proper tools to con-struct a marketing plan including
- clear analysis of the environment and the marketing company
- presentation of realistic goals and objectives
- selection of successful strategies
- organisation to implement the plan
- time tables and checking points
- estimation of required financial resources
- selection of measures to control the plan and
- critical evaluation of risks involved.

Teaching and learning strategies

Lectures 42 h
Project 40 h
Student individual workload 20 h
Exams 2 + 2 h
Total 106 h

Teaching methods and student workload

Lectures
Exam
Self-study
Assignments

Assessment weighting and grading

Exams (2/3 of grade), project (final report and presentation, 1/3 of grade)

Related competences of the degree programme

Marketing skills
Comprehensive competence in organization development
Information acquisition skills and adaptation of new knowledge
Technical and economic way of thinking
Entrepreneurial, business and leadership skills