European Entrepreneurship (EBA4001), 6 op

Basic information

Prerequisites

Introduction to Marketing
International Marketing
International Business Cases
Marketing Research
Quantitative Analysis
Finance & Accounting

Also recommended:
Business Communication
Strategic Management
Management & Organizational Behavior
Human Resources Management

Course contents (core content level)

International, Integrated Team Project (class is divided into teams, assigned to a team of engineers at Caledonian University, Glasgow, Scotland for NPD project communicating through Video Conferencing; Issues of Strategic Entrepreneurship & Corporate Strategy; the Feasibility Study & creatng the Business Plan; issues of Integrated Project Management; issues of Change Management

Course contents (additional)

Review of: Marketing & International Marketing; Marketing Research; International Management; and other relevant courses, such as HR and Finance, whose theory, tools and terms will be applied here; different types of presentation practice

Core content level learning outcomes (knowledge and understanding)

Upon course completion, the student will know the strategic process, components and elements, of entrepreneurship; will know how to gain project approval; understand the life cycle of projects, their processes, elements, and key factors; will better understand cross-disciplinary and cross-cultural perspectives ? i.e., become familiar with and develop an appreciation of reciprocal specialists? needs, requirements and professional 'culture'; will understand how all aspects of business are important in formulating strategic plans especially in implementing them; and consolidation and further development of existing disciplinary knowledge through application in a real life situation.

Core content level learning outcomes (skills)

Upon course completion, the student will be able to carry out a feasibility study, create a business plan, write a power executive summary; further development of personal transferable skills in terms of communication and group work (i.e. working with 'new' people, across different cultures, areas of knowledge/expertise, preconceptions, and backgrounds); effective in use of a virtual learning environment, online platforms and IT; better project management skills; better virtual team presentation skills.

Recommended reading

Project Management Texts (e.g., IPMA publications and LOCK, D., Project Management, Gower) & material provided; also:
CROSS, N., Engineering Design Methods, Wiley, 1994
FLOOD, R. & JACKSON, M., Creative Problem Solving, Total Systems Intervention, Chichester: John Wiley & Sons, 1991
HART, S., New Product Development, The Dryden Press, 1996
JONES, T., New Product Development, Butterworth, 1997
KOTLER, P., Marketing Management: Analysis planning, implementation & control (10th edition) Prentice hall, 2000
TIMMONS, J. A., New Venture Creation: Entrepreneurship for the 21st century, 4th Edition, Irwin, USA, 1994
WHETTEN, D. & CAMERON, K., Developing Management Skills, Glenview, Illinois: Scott, Foresman and Company, 1984

Teaching and learning strategies

Lectures
Project
Exams

Teaching methods and student workload

Assignments and project
Tests
Reading and research
Lectures and presentations

Assessment weighting and grading

Individual Assignments & Tests (45%)
Group Business Plan &
International Virtual Team Presentation &
Individual Team Assessment (all 55%)

Related competences of the degree programme

International and intercultural skills
Communication and social competence
Extensive business competencies
Personal development
Information acquisition skills and adaptation of new knowledge
Development competencies
Product development and project skills
International competencies
Communication and interpersonal skills
Application of business skills
Methodological competencies in business
Entrepreneurial, business and leadership skills
Advanced business competencies