Vakuuttava viestintä ja asiakkaan kohtaaminen (MUK195), 3 op

Basic information

Course name:	Vakuuttava viestintä ja asiakkaan kohtaaminen Persuasive communication skills
Course Winha code:	MUK195
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Not defined
Semester:
Language of tuition:	Suomi
Teacher:	Susanna Niinistö-Sivuranta
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

The course covers different situations relating to customer communication. These situations include both written and oral interaction.The course deals with different phases of sales situations, tensions and turning points. Students will also enhance their communication skills through a meeting with an expert and a customer. A business-like handling of complaints, etc.

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The aim of this course is to introduce the student to the demands of customer communication in business.

Core content level learning outcomes (skills)

Students can handle communication and polite communication both in face-to-face sales situations and written business communication.

Students can write assignments of business communication deal with offers and marketing letters.

Teaching and learning strategies

Lectures, assignments.

Teaching methods and student workload

Individual research, reading
Luennot ja harjoitukset
Learning tasks / Assignments
Essay

Assessment weighting and grading

Assessment is assignment and lecture-based.

Related competences of the degree programme

Communication and social competence
Ethical competencies
Personal development