Markkinoinnin menestystekijät (MUAVT911), 3 op

Basic information

Course name:	Markkinoinnin menestystekijät Successful marketing
Course Winha code:	MUAVT911
Kurre acronym:	MUAVT911
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	1.year, Not defined
Implementation:	Spring semester, Autumn semester, Not defined
Semester:	0607
Language of tuition:	Suomi
Teacher:	Tarja Saarinen
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

Kuvaus
The course will cover topics such as competitive advantage, product-, price- availability- and communication decisions, relationship marketing, phases of customer relationship, regular customers, business environment of customer relationship marketing and competitive strategies.

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The aim of this course is to provide the student with information about the various aspects of marketing. Students will also gain knowledge of the importance of consumer-oriented marketing as one of the key success factors in running a business.

Core content level learning outcomes (skills)

Teaching and learning strategies

Teaching methods and student workload

Assessment weighting and grading

Assessment is based on lectures and practical assignments.

Related competences of the degree programme

Competencies for society and organisations
International competencies
Communication and social competence
Ethical competencies
Development competencies