Messuprojekti- Vuorovaikutustaidot ja myyntityö (MUAVT920), 3 op
Basic information
Course name: | Messuprojekti- Vuorovaikutustaidot ja myyntityö Fairproject - Communication and Selling/ |
Course Winha code: | MUAVT920 |
Kurre acronym: | |
Credits: | 3 |
Type and level of course: | Professional studies |
Year of study, semester or study period: | 2.year, Not defined |
Implementation: | Spring semester, Not defined |
Semester: | 0607 |
Language of tuition: | Suomi |
Teacher: | Susanna Niinistö-Sivuranta, Marja Amgwerd |
Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Course contents (core content level)
- Different situations relating to customer communication, both written and oral interaction.
- Different phases of sales situations, tensions and turning points.
- Planning the participate in the fairs.
- The use of ready-to-wear- fairs as a part of marketing.
Course contents (additional)
- A business-like handling of complaints, etc.
- Assignments of business communication deal with offers and marketing letters
Core content level learning outcomes (knowledge and understanding)
- Intro to the demands of customer communication in business
Core content level learning outcomes (skills)
- Communication skills both in face-to-face sales situations and written business communication.
Recommended reading
Kortetjärvi-Nurmi, Sirkka; Kuronen, Marja-Liisa; Ollikainen, Marja 2003: Yrityksen viestintä, luku 5: Yritys käy kauppaa, s. 178 - 237. Edita, Helsinki.
Kylänpää, Esa: Viestintätilanteet, s. 111 - 142. Mac laser Oy. Gummerus, Jyväskylä
Teaching and learning strategies
Lessons, independent and tutored exercises and working in teams.
Teaching methods and student workload
Lectures
Group tutoring
Individual research, reading
Assignments or project
Assessment weighting and grading
Participation in the studies, activity and skills in the teams and the passed exercises.
Related competences of the degree programme
International competencies
Communication and social competence
Development competencies