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Messuprojekti- Vuorovaikutustaidot ja myyntityö (MUAVT920), 3 op

Basic information

Course name:Messuprojekti- Vuorovaikutustaidot ja myyntityö
Fairproject - Communication and Selling/
Course Winha code:MUAVT920
Kurre acronym:
Credits:3
Type and level of course:Professional studies
Year of study, semester or study period:2.year, Not defined
Implementation:Spring semester, Not defined
Semester:0607
Language of tuition:Suomi
Teacher:Susanna Niinistö-Sivuranta, Marja Amgwerd
Final assessment:Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

- Different situations relating to customer communication, both written and oral interaction.
- Different phases of sales situations, tensions and turning points.
- Planning the participate in the fairs.
- The use of ready-to-wear- fairs as a part of marketing.

Course contents (additional)

- A business-like handling of complaints, etc.
- Assignments of business communication deal with offers and marketing letters

Core content level learning outcomes (knowledge and understanding)

- Intro to the demands of customer communication in business

Core content level learning outcomes (skills)

- Communication skills both in face-to-face sales situations and written business communication.

Recommended reading

Kortetjärvi-Nurmi, Sirkka; Kuronen, Marja-Liisa; Ollikainen, Marja 2003: Yrityksen viestintä, luku 5: Yritys käy kauppaa, s. 178 - 237. Edita, Helsinki.
Kylänpää, Esa: Viestintätilanteet, s. 111 - 142. Mac laser Oy. Gummerus, Jyväskylä

Teaching and learning strategies

Lessons, independent and tutored exercises and working in teams.

Teaching methods and student workload

Lectures
Group tutoring
Individual research, reading
Assignments or project

Assessment weighting and grading

Participation in the studies, activity and skills in the teams and the passed exercises.

Related competences of the degree programme

International competencies
Communication and social competence
Development competencies

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