Visuaalinen markkinointi ja kokonaiskonseptin hallinta (MUAVT4055), 3 op

Basic information

Course name:	Visuaalinen markkinointi ja kokonaiskonseptin hallinta Visual Marketing in Businesss Strategy
Course Winha code:	MUAVT4055
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Not defined
Semester:	0708
Language of tuition:	Suomi
Teacher:
Final assessment:	Pass - Fail

Descriptions

Prerequisites

The basics of marketing

Course contents (core content level)

The elements of visual marketing when designing the image for business and brand.
- forms, colours and the graphics
- experimentality
- guidance and info
- the space and the lightning

Course contents (additional)

Attractive and commercial space
- General milieu/ Design
- Sharing the space
- Inroductions
- The sounds
- The events

Core content level learning outcomes (knowledge and understanding)

To realize the meaning of visual marketing as a part of the business strategy. To see the totalmessage of the product.

Core content level learning outcomes (skills)

Teaching and learning strategies

- Lessons, independent and tutored works
- Exercises

Teaching methods and student workload

Assessment weighting and grading

Precense in lectures and completed exercises.

Related competences of the degree programme

Visual competence (M07)
Competence in the design process (M07)