Yritysgrafiikka (MUAVT4057), 3 op

Basic information

Course name:	Yritysgrafiikka Business Graphics
Course Winha code:	MUAVT4057
Kurre acronym:
Credits:	3
Type and level of course:	Professional studies
Year of study, semester or study period:	3.year
Implementation:	Not defined
Semester:	0708
Language of tuition:	Suomi
Teacher:	NN
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

GRAPHICS
- The basics of graphic design applied as well for logos and prospects.
- The circle of design processing.
DESIGN MANAGEMENT
- Business image factors, product image, situation analysis and business profile.
- The importance of brands in business. Message(s) in brands.

Course contents (additional)

- Graphic guidelines as one of the forming factors of business identity.
- The use of the semiotics

Core content level learning outcomes (knowledge and understanding)

- The basics of graphics design and typographics.
- The know of the importance of designment as one of the key success factors in running a business.
- The knowledge of the principles when planning a business image and understanding the importance of that for the business communication.

Core content level learning outcomes (skills)

Creating an idea for the graphics of the own visual consept

Teaching and learning strategies

Lessons, independent, instructed and tutored exercises and feed-back.

Teaching methods and student workload

Individual research, reading
Lectures and assignments
Supervised assignment

Assessment weighting and grading

Presence and the passed tasks. Processing of the design, utilize of the instructions, the functionality of the creative solutions and reaching the aims.

Related competences of the degree programme

Communication and social competence
Design competence (M07)
Personal development
Visual competence (M07)