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Markkinoinnin menestystekijät (MUK1621), 3 op
Basic information
| Course name: | Markkinoinnin menestystekijät Successful marketing |
| Course Winha code: | MUK1621 |
| Kurre acronym: | |
| Credits: | 3 |
| Type and level of course: | Basic studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Not defined |
| Semester: | 0708 |
| Language of tuition: | Suomi |
| Teacher: | NN |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Course contents (core content level)
The course will cover topics such as competitive advantage, product-, price- availability- and communication decisions, relationship marketing, phases of customer relationship, regular customers, business environment of customer relationship marketing and competitive strategies.
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
The aim of this course is to provide the student with information about the various aspects of marketing. Students will also gain knowledge of the importance of consumer-oriented marketing as one of the key success factors in running a business.
Core content level learning outcomes (skills)
Recommended reading
To be announced
Teaching and learning strategies
Assessment is based on lectures and practical assignments.
Teaching methods and student workload
Assessment weighting and grading
Related competences of the degree programme
Competence in the design process (M07)