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Mallistokonseptin visuaalinen markkinointi (ERMU105), 3 op
Basic information
| Course name: | Mallistokonseptin visuaalinen markkinointi Visual Marketing of a Collection Concept |
| Course Winha code: | ERMU105 |
| Kurre acronym: | |
| Credits: | 3 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 1.year |
| Implementation: | Not defined |
| Semester: | 0708 |
| Language of tuition: | Suomi |
| Teacher: | NN |
| Final assessment: | Pass - Fail |
Descriptions
Prerequisites
Course contents (core content level)
- Project management
- Visual marketing and presentation plan for an assumed concept.
- Communication and selling
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
The role, goals, forms and importance of visual marketing for building a corporate image and brand. The ability to desing and target marketing communication.
Core content level learning outcomes (skills)
Recommended reading
To be announced
Teaching and learning strategies
Lectures and exercises and project working
Teaching methods and student workload
Assessment weighting and grading
Activity and and team work skills. Project exercise
Related competences of the degree programme
Visual competence (M07)
Competence in the design process (M07)