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Visuaalinen markkinointi ja viestintä (ERMU100), 3 op
Basic information
| Course name: | Visuaalinen markkinointi ja viestintä Visual Marketing and Communication |
| Course Winha code: | ERMU100 |
| Kurre acronym: | |
| Credits: | 3 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 1.year |
| Implementation: | Not defined |
| Semester: | 0708 |
| Language of tuition: | Suomi |
| Teacher: | NN |
| Final assessment: | Pass - Fail |
Descriptions
Prerequisites
Course contents (core content level)
- Basics of marketing
- Excperimentality and innovations in development of visual marketing
- Visual communication
o Learning of observing, expressing and composing
o Learning of colours and lightning
Course contents (additional)
Main issues of visual design history and its effect on the present and possible effects on future.
Core content level learning outcomes (knowledge and understanding)
Learning how to communicate visual. Principles of a total message of an image.
The symbolism of colours and the possibilities to influence with lightning and colours.
Core content level learning outcomes (skills)
Recommended reading
To be announced
Teaching and learning strategies
Lectures and exercises
Teaching methods and student workload
Assessment weighting and grading
Exercises
Related competences of the degree programme
Communication and social competence
Visual competence (M07)