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Tila- ja tapahtumamarkkinointi (ERMU102), 3 op
Basic information
| Course name: | Tila- ja tapahtumamarkkinointi Space- and Event Marketing |
| Course Winha code: | ERMU102 |
| Kurre acronym: | |
| Credits: | 3 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 1.year |
| Implementation: | Not defined |
| Semester: | 0708 |
| Language of tuition: | Suomi |
| Teacher: | NN |
| Final assessment: | Pass - Fail |
Descriptions
Prerequisites
Course contents (core content level)
- Marketing image
- Planning a shop mode
- Client behaviour
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
The preconditions of succesfull marketing in fairs, promotions and other sale and marketing happenings,
Core content level learning outcomes (skills)
Recommended reading
Teaching and learning strategies
Lectures and tutoring in project work
Teaching methods and student workload
Assessment weighting and grading
Exercices and the project work
Related competences of the degree programme
Communication and social competence
Competence in the design process (M07)