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Markkinointiviestintä (MAGS2048), 6 op
Basic information
| Course name: | Markkinointiviestintä Marketing communication |
| Course Winha code: | MAGS2048 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Not defined |
| Semester: | |
| Language of tuition: | Suomi |
| Teacher: | Viktor Kaltala, Tuula Törmä-Aunola |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Course contents (core content level)
The course deals with campaign design as a team work, different phases of design process, presentation and critique.
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
The aim of this course is to design a marketing communication campaign based on a given order, the course also covers the roles and importance of different media.
Core content level learning outcomes (skills)
Recommended reading
Teaching and learning strategies
Coursework includes lectures, creating a designed campaign presentations and a critique session.
Teaching methods and student workload
Assessment weighting and grading
Assessment will be based on all aspects of the unit; team work, progress of the design process, utilisation of tutoring, creative originality of a solution and meeting the goals.