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MARKKINOINTIVIESTINTÄKAMPANJA (MAGS2055), 6 op
Basic information
| Course name: | MARKKINOINTIVIESTINTÄKAMPANJA Marketing Communication Campaign |
| Course Winha code: | MAGS2055 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 4.year |
| Implementation: | Autumn semester |
| Semester: | |
| Language of tuition: | Suomi |
| Teacher: | Viktor Kaltala, Tuula Törmä - Aunola |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Course contents (core content level)
This course covers commissions in campaign planning, creating and supervising a campaign as well as the role of media, advertising companies and clients.
Course contents (additional)
Core content level learning outcomes (knowledge and understanding)
Upon completion the student will know the meaning of marketing communication campaigns and understands the structure and importance of campaign planning. The emphasis will also be on creative thinking.
Core content level learning outcomes (skills)
Recommended reading
Course literature will be announced later.
Teaching and learning strategies
Coursework includes lectures, tutored assignments, presentations, critique sessions, and an exam.
Teaching methods and student workload
Assessment weighting and grading
Assessment will be based on all aspects of the unit; team work, progress of the design process, utilisation of tutoring, creative originality of a solution and meeting the goals.