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YRITYSGRAFIIKKA (MGSA1033), 6 op

Basic information

Course name:YRITYSGRAFIIKKA
Course Winha code:MGSA1033
Kurre acronym:
Credits:6
Type and level of course:Professional studies
Year of study, semester or study period:1.year
Implementation:Spring semester
Semester:
Language of tuition:Suomi
Teacher:Viktor Kaltala
Final assessment:Grading scale (0-5)

Descriptions

Prerequisites

Course contents (core content level)

The course covers the designing and creating process of a comprehensive and realistic corporate identity.

Course contents (additional)

Core content level learning outcomes (knowledge and understanding)

The aim of the course is to provide the student with an overall picture of corporate brand designing process with exploration of corporate image building and business communication.

Core content level learning outcomes (skills)

Recommended reading

Course literature will be announced later.

Teaching and learning strategies

Coursework includes lectures, tutored assignments and feedback.

Teaching methods and student workload

Assessment weighting and grading

Related competences of the degree programme

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