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YRITYSILMEEN SUUNNITTELU (MAGS2052), 6 op
Basic information
| Course name: | YRITYSILMEEN SUUNNITTELU Visual Identity Design |
| Course Winha code: | MAGS2052 |
| Kurre acronym: | |
| Credits: | 6 |
| Type and level of course: | Professional studies |
| Year of study, semester or study period: | 3.year |
| Implementation: | Not defined |
| Semester: | |
| Language of tuition: | Suomi |
| Teacher: | Viktor Kaltala |
| Final assessment: | Grading scale (0-5) |
Descriptions
Prerequisites
Käyttögrafiikka, Pakkaussuunnittelu, Typografia II, Internet ja www-sivut
Course contents (core content level)
The course covers the designing and creating process of a comprehensive and realistic corporate identity.
Course contents (additional)
Choises in paper selection and printing methods in graphical design.
Core content level learning outcomes (knowledge and understanding)
The aim of the course is to provide the student with an overall picture of corporate brand designing process with exploration of communication and requirements set for creating a corporate and community identity.
Core content level learning outcomes (skills)
After the course the student is able to handle corporate indentity projects as a whole. He is able to design the logo and implement it into different elements of corporate identity. The student has skills to choose the typography and suitable color combinations for a company. He is able to process the elements of corporate identity to be ready for printing house and choose the right materials and the right production methods. He is also cabable of basing the choises on knowledge and arguing for them as well as creating clear instructions for the project.
Recommended reading
Per Mollerup 1999: Marks of Excelence, Juha Pohjola 2003: Ilme
Teaching and learning strategies
Coursework includes lectures, tutored assignments and critique sessions.
Teaching methods and student workload
Lectures
Evaluation/Feed back
Group exercises
Oppimisen ohjaus
total
Assignments
Assessment weighting and grading
Assessment is based on the following: lectures, tutored assignments and critique sessions.
Related competences of the degree programme
Competencies for society and organisations
Ability to communicate visually
Communication and social competence
Personal development
Knowledge of communications history and traditions
Knowledge of communications business methods