Verkkolehti ja sähköiset kampanjat (MAGS2064), 6 op

Basic information

Prerequisites

Internet ja www-sivut, vektorigrafiikka, pikseligrafiikka, animaatio

Course contents (core content level)

After the course the student is familiar with various national and international web-based publications. He becomes familiar with interface design, visualization, typography and different types of articles. He gains knowledge about interactive nature of web based communication and how to use this knowledge while expressing himself.
The student becomes familiar with the stages of web based magazine from graphical design point of view: Definition, planning, implementation and publishing. He is part of the group which creates and publishes a web based magazine.

After the course the student has knowledge of marketing in the web, is familiar with the various formats of internet advertising. He also has created a internet based advertising campaign to support a given print campaign. This internet based campaign consists of webpages and animated advert/commercial.

Course contents (additional)

The student understands the many-faceted nature of e-media and is able to adapt various elements accordingly. He understands the importance of team work and sees his own responsibilities as a member of a team.

Core content level learning outcomes (knowledge and understanding)

After the course the student is familiar with various national and international web-based publications. The student becomes familiar with the stages of web based magazine from graphical design and communications point of view.
After the course the student has knowledge of marketing in the web, is familiar with the various formats of internet advertising.

Core content level learning outcomes (skills)

After the course the student is able to design, compile, test and publish an internet based magazine. He is able to create an advert for this magazine according the recommended formats. He is cabable of doing his share when creating a internet based magazine as a group work.

Recommended reading

Keränen Vesa, Lamberg Niko, Penttinen Jukka. 2006. Web-julkaiseminen & multimedia. Porvoo. Docendo Finland Oy.
Handouts and internet based materials.

Teaching and learning strategies

Lectures
Group assingments
Assingments
Project work

Teaching methods and student workload

Lectures
Exam
Learning tasks / Assignments
Project
Group exercises
Evaluation/Feed back

Assessment weighting and grading

Assessment is course work based.
In order to pass the course the student has to be present at the lectures and complete the given assingments. The assessment is based on exam, internet magazine which will be done as a group assingment, internet advetising support campaign for the print campaign which consists of www-pages and animated advert/commercial.

Related competences of the degree programme

Ability to communicate visually
Communication and social competence
Ethical competencies
Knowledge of communications’ history and traditions