Yritysilmeen suunnittelu (MGSA1043), 6 op

Basic information

Course name:	Yritysilmeen suunnittelu Visual Identity Design
Course Winha code:	MGSA1043
Kurre acronym:
Credits:	6
Type and level of course:	Professional studies
Year of study, semester or study period:	2.year
Implementation:	Not defined
Semester:
Language of tuition:	Suomi
Teacher:	Viktor Kaltala
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Graafinen suunnittelu, Typografia I, Internet ja www-sivut

Course contents (core content level)

The course covers the designing and creating process of a comprehensive and realistic corporate identity.

Course contents (additional)

Choises in paper selection and printing methods in graphical design

Core content level learning outcomes (knowledge and understanding)

The aim of the course is to provide the student with an overall picture of corporate brand designing process with exploration of communication and requirements set for creating a corporate and community identity.

Core content level learning outcomes (skills)

After the course the student is able to handle corporate indentity projects as a whole. He is able to design the logo and implement it into different elements of corporate identity. The student has skills to choose the typography and suitable color combinations for a company. He is able to process the elements of corporate identity to be ready for printing house and choose the right materials and the right production methods. He is also cabable of basing the choises on knowledge and arguing for them as well as creating clear instructions for the project.

Teaching and learning strategies

Coursework includes lectures, tutored assignments and critique sessions.

Teaching methods and student workload

Lectures
Evaluation/Feed back
Group exercises
Oppimisen ohjaus
Assignments
total

Assessment weighting and grading

Assessment is based on the following: lectures, tutored assignments and critique sessions.

Related competences of the degree programme

Ability to communicate visually
Competencies for society and organisations
Communication and social competence
Knowledge of communications history and traditions
Personal development
Knowledge of communications business methods