Markkinointiviestintä (MAGS2062), 6 op

Basic information

Course name:	Markkinointiviestintä Marketing Communication
Course Winha code:	MAGS2062
Kurre acronym:
Credits:	6
Type and level of course:	Professional studies
Year of study, semester or study period:	2.year
Implementation:	Not defined
Semester:	0809
Language of tuition:	Suomi
Teacher:	Viktor Kaltala, Tuula Törmä-Aunola
Final assessment:	Grading scale (0-5)

Descriptions

Prerequisites

Vektorigrafiikka, Käyttögrafiikka, Pikseligrafiikka, Typografia II

Course contents (core content level)

The function of marketing communications. Creative thinking in campaign design. The structure and content of advertising campaign: Brief, planning, approval and implementation. Different forms of advertising. Roles of customer, media and advertising agency.

Course contents (additional)

Presentation technique, campaign memorandum

Core content level learning outcomes (knowledge and understanding)

After the course the student is familiar with the marketing communications possibilities and has knowledge of roles and processes in marketing planning.

Core content level learning outcomes (skills)

After the course the student is able to create new ideas and approaches individually and as a member of a group. The student is able to provide ideas for different advertising options and is able to provide arguments why to use the chosen ones. He has array of presentation techniques in his disposal.

Teaching and learning strategies

Lectures
Group assingments
Assingments
Tutoring
Assessment / Feedback

Teaching methods and student workload

Lectures
Evaluation/Feed back
Group exercises
Oppimisen ohjaus
Assignments

Assessment weighting and grading

Assessment is course work based

Related competences of the degree programme

Ability to communicate visually
Communication and social competence
Ethical competencies
Knowledge of communications history and traditions
Personal development
Knowledge of communications business methods