suomeksi
in English
E-Business Strategies (L0041), 3 op
Perustiedot
| Kurssin nimi: | E-Business Strategies |
| Winhakoodi: | L0041 |
| Kurren lyhenne: | e-BusStr |
| Opintopisteet: | 3 |
| Opintojakson taso: | Vapaasti valittavat opinnot |
| Toteutusvuosi: | 3.vsk |
| Jakso: | Kevätlukukausi, 4.jakso |
| Lukuvuosi: | 0607 |
| Opetuskieli: | English |
| Opettaja: | Ari-Matti Auvinen |
| Lopullinen arviointi: | Arvosteluasteikolla (0-5) |
Kuvaukset
Esitietovaatimukset
Introduction to Entrepreneurship, Introduction to Marketing, Electronical Business
Sisältö (ydinaines ja -osaaminen)
Optional studies (Course is part of the e-Business Module)
- e-Business in the strategic framework of companies
- Key success factors in e-Business strategies
- Various models of e-Business strategies (Agora, Aggregation, Value Chain, Alliance)
- e-Business strategies and the requirements of infrastructure
- Practical corporate cases of e-Business strategies.
Sisältö (täydentävä ja erityisosaaminen)
E-Business strategy planning and implementation: key stakeholders in e-Business strategies.
Tiedolliset oppimistulokset (ydinaines ja -osaaminen)
After finishing the course, the student can identify the key features and characteristics of successful e-Business strategies, can understand e-Business activities in the strategic framework of the companies, and can assess the key milestones in the building of an e-Business strategy.
Taidolliset oppimistulokset (ydinaines ja -osaaminen)
After finishing the course, the student can critically assess the e-Business strategies of various companies, can implement a SWOT analysis on the e-Business strategy of given companies, and can report in writing a comparison of the e-Business strategies of two companies within the same industry.
Kirjallisuus ja muu materiaali
Slides and other supporting material in the OVI portal
Short reading assignments in English during the lectures
Articles in ABI Inform and EBSCO databases
Opetusmenetelmät
Lectures 28 h
Individual written project work 52 h
Total 80 h
Opiskelijan kuormittavuus
Luennot - 28
Projekti - 52
Arvioinnin perusteet
In the assessment the grade is based on the individual written project work, in which the students assess and compare the e-Business strategies of two companies within the same industry.
Koulutusohjelmakohtaiset kompetenssit
Kansainväliset valmiudet (T)
Yritystoiminnan periaatteiden osaaminen
Markkinointiosaaminen
Yrittäjyyden, liiketoiminnan ja johtamisen osaaminen (T)